Gucci started the trend with their vintage logo t-shirt. Extremely show-off at the first look, but it quickly became a (costly) must-have for the fashionistas. Louis Vuitton, Dior, Balenciaga, Fendi and most of the high end brands joined, one by one in the big logo show.

However, our favourite designers didn’t stop at the simplicity of stamping a logo on t-shirts, jackets, scarves, bags, sneakers and bra straps. They started to revisit their own vintage monogram, and used their already well known and recognizable pattern on many items of their collection. One of the best examples is Dior, who successfully re-launched the Saddle bag last year, which gave a massive boost to the brand.

If you are asking yourself the question, the answer is no! Let’s be honest, a total Fendi look is fabulous on a red carpet, a catwalk or on Instagram. Otherwise, it will be a difficult outfit to wear in everyday life, unless you are Gigi Hadid, Kendall Jenner, Rita Ora or one of the thousands of celebrities who dare the brown Fendi double-F Zucca print all over from head to toe.

Again, let’s go classy. One piece is enough, two maximum if we talk about small pieces, and we mix them with classic and matching colours.

Scarves, hats, bags, shoes, … and even tights! Logos and monograms are definetely everywhere!

I love to wear scarves, specially the Louis Vuitton soft silk-and-wool blend monogram shawls (the metallic version is my favourite). The monogram is discreet and ultra-chic.

Almost all big brands are making the tiny scarves you can be super creative with, and for a (kinda) soft price! The most famous are the Twilly from Hermes or the Bandeau from Louis Vuitton (around 150€). Before summer I will write a post about scarves and all the different ways to wear them!

I wear my vintage blue Dior scarf in the hair or around the wrist. I can’t believe I bought it more than 10 years ago, and now it’s back into fashion!!